Because the content on this site is technical and scientific, it was especially important to design the site in a way that made the information easy to understand and process. We focused on creating a clean navigational structure and creating layouts with striking photos to give people a glimpse of the practical applications of mushroom compost and a much needed visual element. We shared the most important and critical information on the main pages, and we grouped PDFs of the scientific and research information in a section if people wanted more information. The result is a beautiful site that makes a technical topic accessible and practical.